I love movies and the best of them, The Lord of The Rings; Anything by Hitchcock; Anything by Kubrick, have burnt into my subconscious. 

When approaching a corporate video or when lucky enough to do a TV spot, I am mindful that I’m utilizing a medium of great influence and power. I sweat the details, regardless of budget, to produce something of beauty, something that allows the intended audience to be motivated into action.