Hit them where they live.
In 1967, Lester Wunderman identified, named, and defined the term “direct marketing”. Wunderman—considered to be the father of contemporary direct marketing—is behind the creation of the toll-free 1-800 number and numerous loyalty marketing programs including the Columbia Record Club, the magazine subscription card, and the American Express Customer Rewards program. Thanks, Lester!
Direct marketing represents a large portion of my catalog of work. Clients such as HBO have trusted me for nearly a decade to develop their campaigns for subscriber acquisition.