Welcome to My Website
Kevin Harrington
Delivering an agile approach to your marketing challenges
Let’s get you the Growth-Driven Creative Strategy
About Me
For most of my career, had you asked me what I did for a living or what I considered myself in terms of a professional title, I would have quickly, and nearly thoughtlessly described myself as a creative director. Recently I’ve come to analyze the words in that title and have come to realize that it may be a term that has become archaic.
As technology has progressed to a point where our ability to look deep into a consumer’s behavior, purchasing habits, desires and aspirations give us the ability to precisely guide marketing strategy, I believe that the manifestation of creativity is no more than decoration if not driven by knowledge that exceeds esthetics. Masterful writing and sublime design, the product of left-brain thinking, becomes brittle under the scrutiny of scientific process.
Without the marriage of these traditionally opposing forces, pure creativity is destined to fail. Am I a Creative Director? Like so many others in this profession who have changed the face of marketing and consumer engagement, I choose to be more.
Connect With Me
Services
With all that I do, I am a strategic, big-picture thinker with proven ability to assess market or client needs and project requirements, and direct solutions that engage the target market, enhance brand awareness and drive revenue. I have a proven strength and confidence in presenting to C-level executives in Blue Chip companies, managing multiple projects and budgets, and dynamic teams. Effective communicator, negotiator and decision maker. Superior problem-solving skills, idea generation and always looking for what opportunity may be missing. Capable of mastering complex concepts and turning them into relatable stories. Concept-to-completion oversight of world-class digital strategies, print, and broadcast campaigns. Success developing complex interactive websites and integrated brand/marketing campaigns and efficient management of multiple priority projects on concurrent time lines.
Video
Interactive
Direct Marketing
Branding
Campaigns
What Clients Say
Dedicated to every client’s success, here’s what they say about me
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