Marketing has become increasingly reliant on digital and, as a result, so have the initiatives put forth by my clients. Whether it’s an e-commerce site or one establishing corporate and brand positioning, one thing hold true. The user should be served up a digital environment that completely meets their expectations. Purchasing online, if that is a function of the sites I’ve designed, will always be seamless. Navigation will be logical and intuitive and the content and design throughout will ensure stickiness.
Behind the scenes, I create sites that incorporate the tools that inform content performance and visitor behavior. I also know a thing or two about driving traffic.
Websites can be a company’s biggest challenge but also the hardest working tool in the box. For me, as it is for many Creative Directors, it’s an environment that offers the very best platform for exploration, offering a medium that floods the senses with sight, sound, and motion.