With all that I do, I am a strategic, big-picture thinker with proven ability to assess market or client needs and project requirements, and direct solutions that engage the target market, enhance brand awareness and drive revenue. I have a proven strength and confidence in presenting to C-level executives in Blue Chip companies, managing multiple projects and budgets, and dynamic teams. Effective communicator, negotiator and decision maker. Superior problem-solving skills, idea generation and always looking for what opportunity may be missing. Capable of mastering complex concepts and turning them into relatable stories. Concept-to-completion oversight of world-class digital strategies, print, and broadcast campaigns. Success developing complex interactive websites and integrated brand/marketing campaigns and efficient management of multiple priority projects on concurrent time lines.
I love movies and the best of them, The Lord of The Rings; Anything by Hitchcock; Anything by Kubrick, have burnt into my subconscious. When approaching a corporate video or when lucky enough to do a TV spot, I am mindful that I’m utilizing a medium of great influence and power. I sweat the details, […]
UX-tacy Marketing has become increasingly reliant on digital and, as a result, so have the initiatives put forth by my clients. Whether it’s an e-commerce site or one establishing corporate and brand positioning, one thing hold true. The user should be served up a digital environment that completely meets their expectations. Purchasing online, if that […]
Hit them where they live. In 1967, Lester Wunderman identified, named, and defined the term “direct marketing”. Wunderman—considered to be the father of contemporary direct marketing—is behind the creation of the toll-free 1-800 number and numerous loyalty marketing programs including the Columbia Record Club, the magazine subscription card, and the American Express Customer Rewards program. […]
Any of us that have been involved with the creation of an identity for a brand or a company know what an awesome responsibility it can be. Selecting a name for a child often comes more easily. During the course of my career, I’ve been given the task of both naming brands and designing the […]
Did you know that Matthew Weiner, creator of the popular TV show Mad Men, already knows how the show will end, down to the last shot? And that many authors write the endings of books first, before they get going with the beginning? That is what is known as beginning with the end in mind, and […]