Many creatives as well as the agencies they represent speak of storytelling as the basis of their communication philosophy. Those of us that have had the good fortune to work with clients who really appreciate the intimate connections between culture, change, and storytelling often raise the bar in marketing and, together, build winning brands.
“If you want to learn about a culture listen to the stories. If you want to change a culture, change the stories.”
– Axiom #7, Believe Me, A Storytelling Manifesto for Change-makers
Stories are the fabric of our lives. Every organization, every group, every team, has its own unique catalog of shared stories. So if you’re trying to reframe the conversation or redefine how people think about a brand, it requires a perfectly assembled story where every piece contributes to a perfect solution.
Each piece within my portfolio tells a unique story that has been carefully assembled to address their respective marketing puzzles, to motivate, inspire, or entertain the target audience.